February 19, 2019

BEING ENGAGING WHEN ENGAGING KOLS

In the pharmaceutical world, the sales representative’s role interacting with HCPs—and their impact on those HCPs—has taken a hit. KOL interactions remain critically important to ensure HCP audiences receive the right message via the right channel at the right time.

Take a few minutes to learn about five trends highlighting the important role KOL stakeholders play in delivering transformative medical education.

Share

Download the white paper