Convenience. As described in the Merriam-Webster dictionary, convenience is the quality or situation that makes something easy or useful for someone by reducing the amount of work or time required to do something. In the world of healthcare, nothing seems to be easy and the thought of reducing the amount of work to achieve the same goal is practically unheard of, right? What if I told you that being able to connect your key customers with an industry empowering thought leader was easier than ever before? Would you believe me?
OnDemand programming is a cost-effective solution that delivers medical education directly to key healthcare professionals on their own time, hence, providing a convenient programming method. Now don’t get me wrong, we will still invest many hours ensuring the execution of this type of programming is seamless; however, the majority of the effort comes early in the project life cycle. Having an innovative team on board during the planning stage is imperative to ensuring the project’s success. This highly collaborative team will need to embrace your overall vision while igniting excitement with the various key stakeholders—taking a “total effort equals total success” approach. As a team, we identify the answers to a number of questions upfront in order to effectively gauge whether or not this type of programming is going to be effective. Questions such as: Who are the key players in making this medical education delivery method successful? Is the sales force going to drive attendance or will we need to focus on enhancing our marketing material?
By doing OnDemand programs, some may argue that a negative aspect of this approach is that you lose the face-to-face interaction that you get from a live program. How do we inspire individuals to see the value in participating? Is it convenience? Do you have access to a key thought leader with the charisma to effectively present utilizing this type of platform? You not only need a speaker who is a highly regarded leader in your field, you need someone who is comfortable being in front of a camera.
Once we determine the answers to these questions, we can identify if this will work. We can then brainstorm appropriate timelines, marketing tools, and video platforms that can effectively get your message across. Once your OnDemand presentation is ready to launch and all the prework has been done, your team can adjust their focus on the maintenance of the production itself. You move into a more monitoring and controlling phase of your project even though you are in full execution mode. Sounds nice, right?
About the author
Nikki’s vast experience with speaker trainings, speaker communications, Web conferences, advisory boards, and dinner series has given her a rich understanding of business processes and the ability to view projects through a strategic lens.
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In the market research or measurement world, this phrase is also very true. In order to get valuable, usable information from a question, you need to ask a thoughtfully composed question that matters